No One-Size-Fits-All In Marketing

There are many ways to market a start-up. Using the right marketing strategy can often boost your ROI several times more than if you were to rely on other methods.

Many start-ups operate with one major retainer under their belt, which serves as a way to tide them through the beginning stages. They then rely on word-of-mouth to get other clients - but this is not the most sustainable for growth!

For start-ups that operate in common fields, social media marketing is often the way to go; it builds awareness of your product for a relatively low cost, and can be scaled easily. 

Businesses that rely on SaaS, B2B, or other web-based sales tend to have better luck with SEO marketing. 

This is because companies looking for these services tend to rely on search engines to find what they want, and it’s too niche a field to rely on social media marketing.

If you manage to snag a large investor, or if your business is developing something newsworthy, congratulations! You can look into public relations to further propagate your brand, and spread word through other mediums where your target audience resides. 

Truth be told, there’s no one-size-fits-all approach when it comes to marketing. If you’re looking for ways to grow your business, whether it’s a startup or already established, drop us a message for a free consultation!