Is PR What Your Brand Needs?

Is Public Relations (PR) what YOUR brand needs right now?

For many companies, Public Relations (PR) is seen as a tool to build mass exposure for their business. However, with so many companies utilising PR, we don’t really get to know every single brand out there.

Many start-ups have the misconception that PR will give an immediate boost to their sales figures. But ask yourself - how many times have you purchased something simply because you saw it on the news?

The biggest thing to take note of is that PR and marketing serve two different purposes. Marketing activities can contribute towards direct sales, such as through lead generation or promotions. PR, on the other hand, focuses on improving the brand image of the company/spokespersons and building a good public identity.

Think of it like this. When you go out to buy a camera, you don’t just buy the first camera that you see on the news. You do your research; you find out which camera best suits your needs - and oh, this company donates 20% of its sales to a wildlife fund, and is as good as all the other cameras! You want to support animal conservation. This sways your decision to purchase.

In order for PR to reach its fullest potential, it has to be part of a full-length marketing strategy. Digital ads, print ads, media - make it so that wherever people look, they are picking up key unique selling points about your brand. 

If you are present everywhere they look, you give your brand a headstart in establishing the brand recall in your target audience’s mind!