We’ve all heard of the 4 Ps that many top digital marketers swear by: Product, Price, Place, and Promotion - but there’s actually a fifth ‘P’ that is just as important as the previous 4.

People.

Properly understanding your target audience is the first step to mastering digital marketing. You can develop a company that makes apparel for pets and create a ton of fancy slogans and headlines, but someone who doesn’t want pets will never buy your product. 

Many digital marketing agencies have already revised their branding to capture the demographic that most frequents their products. For example, did you know that Mountain Dew was originally created for mountaineers, but was later adapted to appeal to gamers? 

In the same vein, OnlyFans was supposed to be a platform akin to Patreon, where skilled professionals, such as chefs or craftsmen, could submit videos of themselves working. It has since been taken over by body artists.

Here are some pointers that have helped us to utilise digital marketing and massively boost our client’s sales:

1. Which demographic is using your products?

2. What product are they using the most?

3. Where can your target demographic be found?

4. Why are they buying your product?

5. How can you make them want more of your product?

You cannot get people to pay attention to your stuff if you don’t create something they want to see. By centering your campaign around people, you’ll be able to develop a consumer profile for your brand, and ensure better visibility for your campaigns.