Curious about our predictions for the future of marketing? Explore DIFY's top 3 forecasts for the next-gen marketing trends shaping brand strategies in the digital landscape here!

Influencer marketing is on a rapid ascent. Currently, 89% of marketers are planning to either increase or maintain their investment in influencer marketing. Plus, 17% of marketers who haven't used it before are considering trying it out next year.

Collaborating with influencers and industry thought leaders can help brands grow their visibility and attract new fans from the influencer's audience. You don't need a celebrity with millions of followers either; over 56% of marketers work with micro-influencers, who might have smaller followings but often have highly engaged audiences.

Micro-influencers, with their niche audiences, are proving valuable in converting leads, connecting with people, and boosting brand recognition. Because they're seen as everyday folks, their audience tends to trust their opinions more.

Short-form videos will stay on top in 2024. A whopping 90% of marketers using short-form video plan to continue or increase their investment, and 1 in 5 plan to use it for the first time next year.

Marketers have learned that short-form videos are more effective for capturing attention in our fast-paced world. These videos are easy to make and align perfectly with online audiences' quick attention spans, which is why platforms like TikTok and Reels are booming.

Social media is also becoming a tool for customer service. More than 25% of marketers are using direct messages (DMs) to provide customer support, and 15% plan to start using this approach in 2024. With platforms expanding their e-commerce capabilities, offering support through social media is becoming crucial.

People, especially Millennials and Gen Z, prefer reaching out to brands via DMs for customer service. About 20% of Gen Z and nearly 25% of Millennials have used social media to contact brands for support in the past three months, according to HubSpot's 2022 Consumer Trends Survey.

As we step into the future of marketing, these trends are set to redefine how brands engage with their audiences. From influencer collaborations amplifying brand reach to the power of concise short-form videos and the shift towards social media for customer service, these changes underscore the evolving landscape of digital marketing. Embracing these shifts isn't just about staying ahead; it's about forging deeper connections and meeting the ever-changing needs of consumers in an increasingly connected world.

Stay tuned as DIFY continues to track and navigate these transformative trends in the dynamic realm of marketing.